4 C's: The modern marketing replacement to the 4 P's

Marketing Mix 4Ps, 7Ps and 4Cs 4c marketing mix The 4 C's in Marketing are Customer, Cost, Communication, and Convenience Learn how to effectively utilize the 4Cs marketing model for the 4c marketing mix The 4Cs of the marketing model consist of the following components namely Customer Value, Cost, Convenience, and Communication

4cash 2541 The document discusses the 4Cs marketing model which views the marketing mix from the consumer's perspective rather than the marketer's perspective as in