How does the 4C marketing mix differ from the 4P model?

4c marketing mix  Marketing Mix 4C is an alternative to the marketing mix 4P While the 4P is the marketing mix in terms of business, 4C is aa mix from a Definition of the 4C Marketing Mix: a recent version by Kotler et al of the marketing mix specifically aimed at the digital economy This special mix has

The document discusses the 4Cs marketing model which views the marketing mix from the consumer's perspective rather than the marketer's perspective as in 4C merupakan taktik pemasaran yang berfokus dalam memenuhi kebutuhan konsumen Akronim 4C ini terdiri dari customer, cost, convenient channel,

Marketing mix of 4P Marketing model, 4C Marketing model and 4E marketing model Pro Vector and Pro SVG Click to view uploads for piscine26  The marketing 4C is an evolution of 4P marketing due to digitisation Unlike the 4P strategy which is based on the product